From Rizal to Runway: How Taytay Is Becoming the Philippines’ Unexpected Fashion Superpower

August 13, 2025 - Taytay Rizal

Move over Milan. Watch out, Dhaka. The Philippines has a new style capital—and it’s not where you think.

Welcome to Taytay, Rizal: once known for its bustling tiangge stalls and hyper-local garment markets, now on the verge of becoming Asia’s next big fashion sourcing destination.

Nestled just outside Manila, Taytay has long been a hive of textile creativity and entrepreneurial hustle. But now, with bold branding, international connections, and a whole lot of flair, it’s strutting confidently onto the global stage.

Photo courtesy of Kyla Marie Panague

CEO of RPCOnnect, Mr. Noubikko P. Ulanday

Why the Fashion World Is Watching Taytay

It’s not just about cheaper clothes. It’s about smarter sourcing. Taytay offers a rare triple threat for international buyers and fashion investors:

Affordable manufacturing without sacrificing quality
Customizable designs with Filipino flair
Agile, English-speaking teams ready for global B2B trade

And most importantly? Style. Real style. Think embroidery, handwoven fabrics, eco-forward textiles—and a generation of makers with creativity stitched into their DNA.

“We’re not just exporting garments—we’re exporting a vibe, a story, and a new kind of fashion culture,” says Noubikko P. Ulanday, the international branding mastermind leading Taytay’s global push.

Photo courtesy of Kyla Marie Panague

LEDIPO Focal Person Ms. Cristina "Chin" Gonzales

Big Plans, Bigger Runway

The Global Game Plan: “Taytay: The Fashion Capital of the Philippines”

This isn’t a rebrand. It’s a revolution.

Ulanday—CEO of RPConnect and branding expert with deep roots in Europe and Asia—is reshaping Taytay’s image from “local bargain haven” to private-label paradise for fashion boutiques, e-commerce startups, and global retail chains.

With support from Taytay’s local government, his team is crafting:

• Bold international campaigns

• Export-ready fashion catalogs

• Eye-catching packaging designs

• Live appearances at global expos

Where Taytay’s Fashion Is Headed Next:

• Texworld Paris

• MAGIC Las Vegas

• STYL-KABO (Brno, Czech Republic)

• Designblok Prague – Central Europe’s biggest design festival

Photo courtesy of Kyla Marie Panague

Taytay Tourism Chief Officer Mr. Roel Villar Supendio, MBA

Spotlight: Taytay Targets Prague

You read that right—Prague is Taytay’s next fashion runway.

Why the Czech Republic?

• It’s Europe’s most underrated fashion hotspot

• Boutique retail and e-commerce are booming

• It’s a gateway to the entire EU market

Here’s what Taytay’s bringing to Prague:
On-trend, customizable garment collections
Private-label manufacturing for boutique brands
Partnerships with Czech logistics firms for fast delivery
Ulanday-led branding seminars for global buyers
The first-ever Filipino Fashion Week Prague (yes, it’s happening!)

Photo courtesy of Kyla Marie Panague

Philippine Chamber of Commerce and Industry President Engr. Elmer Espiritu

Let’s Talk Numbers: The Business Case for Taytay

Taytay’s fashion future isn’t just fabulous—it’s profitable.

“Taytay’s real strength is that it’s relatable to global brands—creative like Italy, affordable like Bangladesh, and flexible like Bali,” says Ulanday.

Photo courtesy of Kyla Marie Panague

Taytay Municipal Administrator Atty. Aldrick Daven M. Mendoza, MPA

Already in Place: Taytay’s Global-Ready Toolkit

• Directory of export-ready manufacturers

• Pre-designed packaging, labeling & catalog templates

• Fulfillment partnerships across Asia & Europe

• Workshops for local garment SMEs

• Global event calendar and trade show strategy

It’s not a dream—it’s already happening.

Photo courtesy of Kyla Marie Panague

PCCI President Engr Elmer Espiritu, Ms. Dhang Villanueva, LEDIPO Focal Person Cristina "Chin" Gonzales, Ms. Susan Oca, Mr Noubikko P. Ulanday, Kgwd Mitch Policarpio, Kgwd Tess Arriola and Ms Erezel Zapanta of iArmstrongCorp.

Investors & Buyers: Here’s Why You Should Get in Now

Timing is everything in fashion—and right now, Taytay offers the first-mover advantage:

• No bidding wars, no saturated supplier markets

• Direct access to high-quality, affordable garments

• Fully supported by local government and private sector visionaries

• A sourcing destination with heart, hustle, and global ambition

Photo courtesy of Mayor Allan De Leon Facebook page

 Taytay Municipal Mayor Allan De Leon

Government with Style

This fashion-forward movement wouldn’t be possible without the leaders backing it:

Mayor Allan De Leon – a visionary pushing Taytay into the global spotlight
Atty. Joaquin Defante II, LEDIPO – the bridge between policy and international opportunity

Their combined support means less red tape, more momentum.

Photo courtesy of Kyla Marie Panague

Meme Borja, Susan Oca (Publisher of Philippine Times) Noubikko P. Ulanday (PRConnect CEO) Cristina "Chin" Gonzales, Angel Elecanal.

Final Word: Taytay’s Moment Has Arrived

It’s the perfect fashion storm: rich culture, high skill, affordable labor, visionary leadership, and a world hungry for something new, bold, and exciting.

From Rizal’s tiangges to Europe’s showrooms, Taytay is no longer following trends—it’s setting them.

 The clothes are ready. The world is watching. And Taytay?
It’s ready to take the runway.

Want In?

For buyers, collaborators, and investors:

Contact: info@rpconnectglobal.com

By: Meme Borja