TelaHISTORIA Highlights the Power of Philippine Textiles and Local Innovation Fashion meets heritage in a productive push for cultural pride and industry growth

T’boli tribe fabric makers alongside Local Economic Development and Investment Promotion Office -Taytay,Rizal Focal Person Cristina ‘Chin’ Gonzales, Meme Borja

Newport City, Philippines — August 1, 2025

In an event that seamlessly blended fashion, culture, and community development, the Fashion Designers Association of the Philippines (FDAP) staged TelaHISTORIA: The Runway Story of Filipino Fabrics at the Newport Performing Arts Theater, Resorts World Manila. Held on August 1, the show marked a significant step forward in promoting local textile heritage while empowering designers, weavers, and garment-producing communities across the country.

The name TelaHISTORIA — derived from the Spanish words tela (fabric) and historia (history) — perfectly captured the show’s essence: telling the Filipino story through textiles that reflect centuries of tradition, identity, and artistry.

Weaving the Past Into the Future

Photo courtesy of Mayor Allan De Leon via Facebook

Mayor Allan De Leon, Councilor/Actress Cai Cortez, and key sponsors of TelaHistoria.

Among the most compelling features of the event was a design showcasing Tinnenun, the intricate handwoven fabric of the Yakan tribe of Basilan, Mindanao. Traditionally worn in ceremonies, Tinnenun’s geometric patterns and vibrant colors were reimagined on the runway, paired with Mikado and Jusi to create a contemporary silhouette that honored the past while embracing the future.

The result was a strong, meaningful reminder of the value of indigenous craftsmanship — and how it can evolve into modern forms without losing cultural integrity.

Supporting Local, Building National

Photo courtesy of Mayor Allan De Leon via Facebook

Mayor Allan De Leon, Councilor/Actress Cai Cortez, and key sponsors of TelaHistoria.

A key highlight of TelaHISTORIA was the active participation of Taytay, Rizal, long regarded as the Garments Capital of the Philippines. Represented by Mayor Allan De Leon, Taytay’s involvement showcased its commitment to transitioning from a production-focused economy to a design-driven creative hub.

Photo courtesy of Mayor Allan De Leon via Facebook

Mayor Allan De Leon - Taytay Rizal

“We’re proud of our roots in garment production, but we’re also investing in design, innovation, and sustainability,” said Mayor De Leon. “Our goal is to create long-term growth for our local industry while promoting Filipino talent on a larger stage.”

Taytay’s participation demonstrated how local government support, when aligned with industry efforts, can elevate small businesses, empower workers, and open new opportunities for creative entrepreneurship.

Fashion as a Development Platform

Beyond the aesthetics, TelaHISTORIA served a practical and purposeful role: bridging the gap between cultural preservation and economic development. By giving indigenous textiles a national platform, FDAP and its partners are helping generate demand for local fabrics, create livelihood opportunities, and promote sustainable, inclusive growth within the creative economy.

Cristina "Chin" Gonzales, Madam Renee Salud , Meme Borja

The presence of respected industry figures such as Renee Salud, Cris Villanueva, Cai Cortez, and TIEZA COO Mark Lapid further emphasized the importance of collaboration among designers, policymakers, and cultural advocates.

Moving Forward

Photo courtesy of Mayor Allan De Leon via Facebook

Mayor Allan De Leon, Municipality Officials and Textile and Garmets Industry in Taytay, Rizal

As the event came to a close, TelaHISTORIA left behind more than just a visual impression. It reinforced a growing movement to invest in local talent, support traditional artisans, and ensure that Filipino culture continues to thrive — not only as inspiration, but as a source of innovation and economic opportunity.

With the right partnerships, policies, and public support, Philippine fashion can continue to grow — not just creatively, but sustainably.

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By: Meme Borja