BE:FIRST Celebrates Five Years with New Track ‘BE:FIRST ALL DAY’

Release Date: 16 March, Monday

Release Time: 00: 00 (Local Store Turn)

Type: Single

Language: Japanese

Genre: Pop

Six voices, one creed: BE:FIRST, ALL DAY.

Six-member dance and vocal powerhouse BE:FIRST has unveiled the music video for their brand-new single “BE:FIRST ALL DAY”. The track launches the group’s highly anticipated BE:FIRST 5th Anniversary Project, delivering a bold declaration of identity and purpose from a group that has been relentlessly pushing forward since their debut in November 2021.

Built as a hard-hitting hip-hop anthem, “BE:FIRST ALL DAY” captures the group’s defining spirit. The track stands as a proud declaration of their journey so far and their unwavering commitment to remain BE:FIRST for life.

The song was created during a co-writing camp in Los Angeles and brings together a world-class production lineup. Grammy-nominated songwriter David Arkwright, who previously collaborated on “Secret Garden,” returns alongside Will Jay, known for his work on “Boom Boom Back,” and producer Grant Boutin. The result is a globally polished hip-hop track that reflects BE:FIRST’s evolution on the international stage.

The music video reinterprets the title “BE:FIRST ALL DAY” as a lifelong vow: to remain BE:FIRST and to continue living as performers. Set within a surreal “otherworldly housing complex,” the story imagines artistic expression as a life-sustaining force in an alternate reality.

What begins as a familiar Japanese apartment complex gradually transforms into a mysterious, magic-realist world.  The video finds style and identity within everyday spaces, turning the ordinary into something iconic.

The narrative unfolds inside a strange residential complex inhabited by ghostly hip-hop heads, blending VFX storytelling with BE:FIRST’s dynamic performance energy. The result is a striking visual experience that merges narrative world-building with a luxurious hip-hop aesthetic and a strong sense of collective identity.

Choreography for the video is co-created by member SOTA and dancer Rhyme, marking Rhyme’s first choreography contribution to the group.

While BE:FIRST drew attention in 2025 with performance-focused releases such as “Muchu 夢中” and “Under the same sky 空”, which highlighted a more restrained, non-dance-driven approach, “BE:FIRST ALL DAY” brings the spotlight firmly back to the group’s signature strength: their powerful, precision dance performance.

About BE:FIRST

BE:FIRST is a six-member dance and vocal group consisting of SOTA, SHUNTO, MANATO, RYUHEI, JUNON, and LEO. Each member possesses exceptional talent and potential in singing, dancing, and rapping. Their musical sensitivity, demonstrated in their songwriting, composing, and choreography, is also evident. Each member’s individuality and flair are captivating. Since their pre-debut, the group, dubbed “BE:FIRST,” has dominated the top charts in Japan. From there, they embark on their first major journey across Asia and the world. In 2025, they embarked on their first ever four-dome tour in Japan, performing nine shows in four cities to an audience of approximately 300,000. Following this, they embarked on their first international tour, “BE:FIRST World Tour 2025 -Who is BE:FIRST?-,” visiting 12 cities across the U.S., Asia, and Europe, marking their global breakthrough. In May 2026, they are set to perform their first solo stadium live show “BE:FIRST Stadium Live 2026: We are the BE:ST.”